Our new visual identity of Andere Tijden remains familiar and recognizable for the current TV audience, while also appealing to a new, younger audience. It started from a punch-card idea (the old way to track time) and we made a grid out of the punch-card look and took the concept into a real life design. With this project I fully immersed myself into collaborative work with my team, making sure we kept the main idea in the core (familiarity yet new).